[Hermanos koumori]

COMPANY INFORMATION

Hermanos Koumori is a Mexico City–based brand founded in 2018 by Alex Leon and Alex Sandler, blending performance running with lifestyle and cultural design. About half the brand focuses on technical running gear, combining lightweight fabrics, ventilation, and functional cuts with understated aesthetics. Influenced by Latin American heritage, the label incorporates pre-Hispanic mythology and storytelling, often creating fictional universes for each collection. Minimal branding, earthy tones, and collaborations with brands like Adidas reflect its focus on both performance and creative expression, positioning Hermanos Koumori as a cultural platform as well as an apparel label.